Insights

Mitchell Willocks discusses a recent Australian Patent Office decision which left Kraft Foods in a sticky situation.

Mitchell Willocks discusses the need for effective brand protection strategies in the age of the social media celebrity.

Part 1 of Australian’s response to the Productivity Commission’s intellectual property law enquiry makes changes affecting a range of industries.

Recent U.S. case law has held that fictional brands, such as those created in film and television, can constitute use as a trade mark.

Mitchell Willocks discusses how footy teams and sponsors can defend their brands from ambush marketing through IP protection strategies.

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