Trade Marks

Monster Energy became a victim of its success when a wheel manufacturer was allowed to continue to use its 'monster' trade marks for a range of products.

Mitchell Willocks discusses two recent ATMO decisions where Penfolds and Airtasker successfully opposed bad faith trade mark applications.

Mitchell Willocks discusses PayPal’s successful Trade Mark Opposition of two marks filed on behalf of fintech company FinPal Pty Ltd.

Mitchell Willocks discusses the need for effective brand protection strategies in the age of the social media celebrity.

Part 1 of Australian’s response to the Productivity Commission’s intellectual property law enquiry makes changes affecting a range of industries.

Recent U.S. case law has held that fictional brands, such as those created in film and television, can constitute use as a trade mark.

Mitchell Willocks discusses how footy teams and sponsors can defend their brands from ambush marketing through IP protection strategies.