Media, Advertising & Marketing

The discussion of GIs has heated up as protecting IP is central to the Australia-EU FTA negotiations. Here is what Australian producers need to know.

Mitchell Willocks discusses the need for effective brand protection strategies in the age of the social media celebrity.

Recent U.S. case law has held that fictional brands, such as those created in film and television, can constitute use as a trade mark.

Mitchell Willocks discusses how footy teams and sponsors can defend their brands from ambush marketing through IP protection strategies.